Privacy Policy
Rocky Mountain Chiropractic & Sports Injury Centers
Effective Date: 11/01/2025
1. Introduction
Rocky Mountain Chiropractic & Sports Injury Centers(referred to as "we," "us," or "our") respects your privacy and is committed to protecting it through our compliance with this policy. This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit our website, www.chiropracticwindsor.com, and when you engage with our online advertisements, specifically including those run on the Meta Platforms (Facebook, Instagram) and Google.
2. Information We Collect
We collect two main types of information:
A. Information You Voluntarily Provide (Contact Data)
We collect Personal Information you provide directly to us through forms on our website (such as contact forms, appointment requests, or newsletter sign-ups) or through forms embedded in our Meta advertisements (Lead Ads). This information may include:
- Contact Information: Your name, email address, phone number, and mailing address.
- Appointment Details: Requested appointment times or general inquiries you submit.
- Survey Responses: Information you provide in response to voluntary surveys or questionnaires.
Note on Health Information: We do not collect Protected Health Information (PHI) through our website forms or advertising platforms. Any specific health-related information you share with us to schedule an appointment is secured and subject to federal HIPAA regulations once you become a patient.
B. Information We Collect Automatically (Usage Data)
When you visit our website or interact with our advertisements, we automatically collect certain data using tracking technologies, including the Facebook Pixel. This Usage Data helps us understand how our marketing is performing and improve your experience. This data includes:
- Browser and Device Information: IP address, browser type, operating system, and device type.
- Website Activity: Pages viewed, links clicked, time spent on pages, and referring website addresses.
- Advertising Interaction: Information about your interaction with our Meta advertisements (e.g., clicks, views, form submission initiation).
3. How We Use Your Information
We use the information we collect for the following purposes:
- To Respond to You: To contact you regarding your inquiries, requests for appointments, or newsletter sign-ups.
- To Provide and Improve Services: To analyze website traffic, diagnose technical issues, and improve the functionality of our website.
- Marketing and Advertising (Meta Compliance):
- To deliver targeted advertisements, including retargeting, on Meta Platforms and other services based on your browsing behavior.
- To track the performance of our advertising campaigns using the Facebook Pixel (Conversion Tracking).
- To create "Lookalike Audiences" to advertise to new users who share characteristics with our existing audience.
4. Sharing Your Information (Third-Party Disclosure)
We may share your information with the following categories of third parties to help us operate our business and run our marketing campaigns:
- Meta Platforms (Facebook/Instagram): We share Usage Data via the Facebook Pixel for the purpose of running and optimizing our advertising campaigns.
- Service Providers: Third-party companies that perform services on our behalf, such as website hosting, email marketing providers (e.g., Mailchimp, Constant Contact), or Customer Relationship Management (CRM) tools such as FMA Marketing and FYP Marketing.
- Legal Compliance: We may disclose your information if required to do so by law, in response to a subpoena, or if we believe such action is necessary to comply with the law and the reasonable requests of law enforcement.
We do not sell your Personal Information to third parties.
5. Your Choices and Opt-Out Rights
You have the right to control how your information is used.
- Opting Out of Marketing Emails: You can unsubscribe from our marketing email list at any time by clicking the "unsubscribe" link in the footer of any email we send you.
- Opting Out of Targeted Advertising: You can exercise choices regarding certain advertising by visiting:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- General Opt-Out: You can also opt out of many third-party advertising networks by visiting the Digital Advertising Alliance’s Opt-Out Portal at: http://optout.aboutads.info/.
- Controlling Cookies: You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of the site may then be inaccessible or not function properly.
6. Contact Information
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
Rocky Mountain Chiropractic & Sports Injury Centers,
8010 S CR5, STE 209, Windsor, CO 80528.
Phone: (970) 674-0147